How the Microsoft-Yahoo Deal Changes Pay-Per-Click Advertising

<p>It's finally here! Microsoft and Yahoo have reached a new deal which will allow Bing to power all Yahoo searches, while Yahoo focuses on producing content and other products. Now that Microsoft and Yahoo have finally reached a merger agreement, it would be helpful to explore the changes this partnership will make on SEO and Pay-Per-Click advertising.</p><p>With the new deal in place, Yahoo search will now be powered by Microsoft's new Bing search technology. This situation changes the game for PPC in a few ways.</p><p>Here are some aspects of paid search you can expect to see change:</p><p>Even out the market share. For years, Google has accounted for over sixty percent of all search-engine queries. Now that one of Google's competitors, Yahoo, has been eliminated, Bing has the opportunity to finally be competitive with them. While most PPC ads will be focused toward Google for the next few years, Bing has the chance to gain many new clients in the future.</p><p>Double the fun. For loyal Yahoo users who will continue to use their search engine, Bing will receive double the traffic. PPC ads in Bing will also be highly successful, as their content will now be displayed in the results for two prominent search engines. To sweeten the deal, these ads will also be shown in relative MSN content, boosting the overall exposure of all Bing's PPC clients. However, the conglomerate Google will still rule this field for awhile to come.</p><p>Let the games begin. As Bing continues to grow, bids for PPC ads will become increasingly competitive. As Bing tends to have less strict regulations than Google on quality scores and other measures, it can be expected that PPC on Bing will definitely see a boom at the beginning of the merger deal. However, as Bing becomes more competitive with Google, they will most likely raise these regulations to become more like their rival and increase the quality of their results.</p><p>As we advance further into this development, it will be interesting to see how Bing grows and how Google reacts to the competition. As history has frequently shown us, competition tends to breed better products, services and customer satisfaction. There should be no exception with this search-engine duel!</p><p>This internet marketing article was originally posted at submitsolution.com.</p><p>More <a target="_new" href="http://www.submitsolution.com" rel="nofollow">internet marketing</a> articles can be found at submitsolution.com.</p>