4 Signs Trade Show Display Visitors Really Are Interested in Buying

<p>As much as people try, it's impossible to read someone's mind. So, how can a salesperson running a trade show display determine how interested a customer is in a particular product? How can he tell when the consumer has connected and is open to being sold on a product or service? Interestingly, the answer might be more about how that person looks and moves, rather than what's being said.</p><p>Here are four signs that hearing a 'no' while pitching a product or service at a trade show display might actually mean 'yes':</p><p><strong>Relaxed Posture Or Uptight?</strong></p><p>When people are being pitched about a product they have zero interest in, they're likely going to be uncomfortable. And, if they're uncomfortable, there's a pretty significant chance they'll be looking for a way out. Fists tight, eyes desperately searching for the exit, and body tense, customers exhibiting this type of behavior don't want to hear another word. But, when the salesperson has made that important connection, the attendee will be relaxed, have a relaxed posture, and be eager to hear more about how wonderful this product is.</p><p><strong>What Are Their Faces Saying?</strong></p><p>The eyes reveal a lot about what someone is thinking and feeling. Customers who are interested and exhibiting the willingness to buy are ready to spend some money. Therefore, look for direct eye contact, relaxed facial muscles, particularly in the eye area, and finally, relaxed, almost smiling mouths. Any time someone has a cool, rapid eye movement, lots of blinking, raised eyebrows, and a stiff set to the mouth, it's likely a good idea to stop where you're at and move on.</p><p><strong>The Feet Point Where The Mind Wants To Go</strong></p><p>They can be one of the most forgotten parts of the body in terms of communication, but a person's feet can also reveal a lot about what someone is thinking about. If the customer standing at the trade show display is engaged and interested in what the seller is telling him, his feet will be pointing towards that person. Not interested? Their feet will be turned to one side or the other.</p><p><strong>What Are The Hands And Arms Doing?</strong></p><p>As mentioned previously, a relaxed position shows interest on the part of the listener. And, a significant portion of this relaxed position involves the person's hands and arms. If the seller can see both relaxed hands, and the arms are open or in a relaxed, crossed position, that attendee is open to the sales pitch and interested in handing over some cash. Tightly crossed arms, tightly squeezed hands or fingers, aggressive hand movements, and fidgeting, however, are all signs that the sale has gone sour.</p><p>When running a trade show display, there are hundreds and even thousands of potential customers to talk to; there simply isn't enough time to get a sale out of every one. By assessing the level of interest and engagement throughout the pitch, salespeople can spend more time selling to warm and hot leads rather than continuing to waste time on continued cold leads, which will require a longer-term strategy.</p><p>Chris Harmen writes for Skyline, the leading provider of quality <a target="_new" href="http://www.skylinelv.com/" rel="nofollow">Las Vegas trade show displays</a>. Offering numerous different styles of <a target="_new" href="http://www.skylinelv.com/" rel="nofollow">trade show displays, Las Vegas</a> and area businesses are sure to find the perfect equipment to match their marketing needs and their budgets.</p>